Freelance SEO Consultant
Gaz Hall


  I'm a highly motivated SEO Consultant with 20+ years of successful experience.  

Let me help promote your business online.

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SEO Specialist

Freelance SEO Consultant

Why choose me as your SEO consultant?

  • I'm focused on driving qualified leads to your site with great conversion rates
  • I have an excellent track record of delivering results across even the most competitive industries
  • I'm honest, hardworking and focused on my client's needs
  • I provide the full range of SEO services including onsite and offsite search engine optimisation
  • As an SEO Consultant, my prices are cost effective - the results pay for my costs many times over
  • I've helped promote a range of businesses, large and small, with a variety of budgets

SEO Consultant Services

I provide the following search engine optimisation services, all of which are tailored to your business needs:

SEO Consultancy

SEO Consultancy

 Understand your business

 Health checks and audits

 Research and planning

 Optimisation and Execution

SEO Audits

SEO Audits

 Technical analysis

 On-page analysis

 Off-page analysis

 Competitive research

Content Marketing

Content Marketing

 Blogger Outreach

 Content Production

 Content Placements

 Digital PR

Link Building

Link Building

 High domain authority sites

 Quality backlinks

 Contextual and do-follow

 Natural placement

Competitor Monitoring

Competitor Analysis

 Identify opportunities

 Link research

 Traffic monitoring

 Rank tracking

Local SEO

Local SEO

 Google My Business

 Local Citations

 Local link building

 Local Digital PR

SEO Website Migration

SEO Website Migration

 Migration planning

 Support during process

 Post migration checks

 No effect to SEO rankings

Google Penalty Removal

Google Penalty removal

 Fix drops in ranking

 Address technical issues

 Link disavows

 Reconsideration requests

Free SEO Consultancy

Book a free SEO consultancy session

If you'd like a free SEO consultation to discuss your SEO requirements then don't hesitate to get in touch.

When I've received your details, I'll get in touch to schedule a time for us to talk through your project - even if you're just looking for some SEO tips and advice.

Get your FREE SEO Consultation NOW

Client Feedback

One of the great things about being an SEO consultant is the feedback I get from clients. Here are some of the Google 5 star reviews that I've had.

I am so glad we have Gaz working for us. We are on a page 1 of Google, in many cases in the top half, for almost all our key terms.

Thanks to Gaz, in less than 3 months we jumped to the top of and our traffic to the website increased massively!

Since Gaz took over our SEO strategy, our business has seen tremendous growth. Our courses are booked well in advance.

SEO Reporting

The Benefits of SEO

I'm passionate about search engine optimisation and firmly believe that its the most affordable and cost effective form of online advertising.

Done correctly, it will increase both the quality and quantity of your website traffic.

It offers the following benefits:

Fast, User Friendly Websites

Theres no question that user experience is now a significant ranking factor. Embedding SEO into your website helps create fast, robust, and user-friendly websites that rank higher in search engines. This in turn brings qualified leads to your website and boosts conversions.

Increased Credibility and Trust

Ranking highly in the search results signals to searchers that youre a key player in your particular industry. Conversely, searchers also believe (rightly or wrongly) that the further down you are in the natural search results, the less trustworthy you are.

Increase in Highly Qualified Traffic

Search engines audiences are "in demand" mode and already tell you what they are looking for. Top positions on the search engine result pages receive the majority of clicks, so ranking highly on Google can result in significant traffic increases for your website.

Decrease in Cost Per Acquisition

SEO is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire an SEO consultant. Unless you have experience in website coding and Google algorithms, you will need an SEO specialist to grow your rankings.

SEO has Lasting Benefits

SEO is an investment. It takes time, awareness and effort to master upfront. Get it right though and the effects can extend far into the future. Rank well and youll be earning a steady flow of traffic, and potential leads, for months and years to come.

Level Playing Field

SEO enables smaller businesses to compete with large corporations. It isnt necessarily the case where he who spends the most, wins. Employing a bit of creativity and savviness can give you an advantage over your competitors even if your competitors have larger budgets.

Remember: SEO is not a cost, but an investment.

Get your FREE SEO Consultation NOW

SEO World

My approach to Search Engine Optimisation

Naturally, my approach to SEO varies from client to client.

Some clients prioritise promoting themselves locally whereas others have a broader international market, targetting multiple languages.

Some sites are information sites, whereas some sites require an ecommerce SEO expert.

Whatever your SEO consultancy requirements, the following workflow is typical:

SEO Objectives

Understand Your Objectives

The first and most important aspect for any SEO consultant is to understand your business objectives. What do you want to achieve from the partnership? During these discussions we also agree scope, timescales, resources and pricing.

SEO Audit

Perform a Technical SEO Audit

The next step is to identify how efficiently Google and the other search engines can crawl your site. Any issues which are identified during this process are then corrected on your site so that it follows best practises.

SEO Competitors

Evaluate Your Competitors

After the technical audit, I'll analyse your competitors websites and SEO techniques. This will provide an evaluation of your competitions SEO strategies to determine what we need to do to overtake them and stay ahead of the game.

SEO Keywords

Discover Relevant Keywords

Next I look for profitable keywords that searchers for products or services in your niche use. I'll identify both high volume keywords/phrases and less popular long tail keywords which will help form the basis of your content strategy.

SEO Content

Develop Unique Content

After we've identified your target keywords, we'll work together to create unique, relevant, long-form content which will attract converting customers. As part of this process, any pre-existing content will be optimised extensively.

SEO Backlinks

Build Contextual Backlinks

As the technical work is ongoing and the content is being created, I'll also start outreach and link building. This is a massively important ranking factor and building up a respectable, powerful portfolio of relevant links is what I do best.

SEO Analysis

Ongoing Tracking and Refinements

As your site rises up through the the search engine rankings, I'll track performance and report to you accordingly. I'll also continue competitive analysis as well as refining and improving your backlink profile to ensure your continued success.

This process works and has been continuously improved upon over many years as an SEO Consultant.

  When done correctly, the benefits of SEO will be long lasting  

Guaranteed SEO

Results Guaranteed or Your Money Back

Using my SEO service, your business will see continued growth from the use of search engine marketing built around your individual needs and goals.

This means you'll appear on page 1 on Google (and other search engines) and that you will establish your business as an authority within your niche, in a manner that is compliant with the latest best practices.

Furthermore, my service comes with a guarantee.

If there is no improvement in rankings or traffic in the first month then I will refund your payment.

You can also cancel the service at any time. No quibbles.

I'm happy to provide this guaranteed SEO service as I'm certain that you'll be delighted with my work.

Frequently Asked Questions

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google or any of the other search engines. The purpose of SEO is to increase both the quantity and quality of traffic to your website. With the help of an SEO expert, your site will attract visitors through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

A good SEO Consultant will use best practice organic search engine optimisation tactics to take a website from a virtual unknown to a page one ranking on Google.

Depending on your requirements, they will perform the following activities to rank your site on Google:

  • Analyse your site with an SEO Audit to determine whether there are any issues with the site that will stop you ranking.
  • Analyse your competitors and their strategies to ensure that you remain one step ahead of them.
  • Work with you to produce content that reflects the keywords that you're looking to rank for.
  • Use best practice methods for building links back to your site to boost its popularity on Google.
  • Monitor and track your rank and provide timely feedback and advice to you.
SEO has become widely adopted as an online marketing strategy because of its effectiveness. An SEO consultancy will help your business to succeed in the digital space by analysing, reviewing, and improving websites, search engine performance, and incoming links. During this process, they give specialist advice, guidance, and recommendations to business owners regarding their site and competitive edge. This will result in higher rankings on Google for your more lucrative search terms and more business overall. An SEO Consultant can be more cost effective than an agency as they have less overheads. They are also generally more experienced than SEO agency staff.

Traffic is the lifeblood of any website. The success of your website is dependent on the quality and quantity of traffic that it receives. The most targetted source of traffic is from search engines and this can be from organic search or from pay per click advertising (e.g. Google Adwords).

There are a number of benefits that SEO has over PPC:

  • Lower cost of ownership: There are no clicks to pay for and your pages won't disappear from Google when your advertising budget runs out.
  • More Google real-estate: The organic results occupy the majority of Google's screen real estate. The average search results page contains 2 advertisements or sponsored results and 10 natural search results.
  • Higher trust factor: The majority of users click on organic search results (as opposed to paid results) as they know Google has validated your site.
  • SEO has a better ROI than advertising: You can get up to 15x the amount of clicks from SEO that you would get if you were using paid search. Also, depending on the competition for a keyword and industry, to outbid by increasing PPC spend can get pretty costly. To quote the words of a top SEO Consultant: SEO is the gift that keeps on giving!
All this being said, SEO can run hand in hand wih PPC. Any good consulting SEO will tell you that PPC can be used to quickly test which keywords work for your business and which don't. It can also be used in the interim whilst your SEO partner works on your search engine optimisation for you.
No, I only specialise in search engine optimisation. It is a very specialised field and I don't like to diversify too much away from it. If you do need other forms of internet advertising whilst I consult on your SEO strategy, then I can advise other online marketers to help you.

The benefits of working with a consulting SEO, rather than an SEO agency, in my opinion, are:

  • You are working one-on-one with an expert. You get direct access to the professional with all the answers.
  • The costs are generally cheaper as you don't have agency overheads to pay for.
  • You know exactly who is working on your project and that it isn’t being outsourced to someone unknown.
  • With an SEO agency, it can take a long time to get answers. With an SEO consultancy, you'll get your answer straight away.

When choosing the best SEO Consultancy for your business, you should look for a good track record in delivering top rankings on Google. Not just for low competition keywords, but also for highly competitive keywords or phrases. For example, the search term "SEO consultant" is highly competitive and you probably found me using that search term. I've ranked startups and established businesses, small and large, on Google for many years now.

Other aspects to look for when choosing an SEO expert, is whether they are experienced, use the latest tools and techniques and are up to date with the most recent Google algorithm changes. I've been consulting in SEO for over 20 years and am completely up to date with what will get you top rankings on Google.

If budget is a consideration, then you should be looking for search engine optimisation services that are affordable but not cheap. It takes a lot of time and effort to get a site to rank well on Google. So called SEO specialists who promise the earth in no time at all are taking short cuts which will damage your site in the long run.

Yes. Every business needs an SEO specialist to rank their website on Google. Google is one of the main sources of targetted traffic on the Internet and, if your business depends on the Internet to bring in footfall to your website, then you need an SEO consultant to work with you on an ongoing basis. For most websites, traffic that comes from search engines accounts for a large portion of their total traffic. An experienced SEO expert consulting with you will help you make the most of this.

Ranking your site on page 1 on Google usually takes 3 months. It can take less than this if you have an established site that needs a little work. It can also take longer if your site is not ready to be ranked due to lack of content or Google penalties. (Involving an SEO consultant in the planning phase of your site is a good idea as it can alleviate any issues further along the line.) Another aspect which can affect your ranking time is the competitiveness of the keywords that you're looking to rank for.

If you have a specific site in mind that you're looking for timescales on, drop me a line with the URLs and the target keywords you're looking to rank for and I'll give you an no-obligation, no-hassle estimate.

I charge between £200 and £1,000 per month depending on your requirements. For a small established site with a few target keywords, it is generally towards the lower end of this price range. For larger sites, in more competitive markets, its towards the top end.

Nearly all of my customers choose to stay with me when they are ranking on page 1 to ensure they maintain their position on Google. This is because their return on investment is so high.

If you'd like a no obligation price for SEO consultancy then feel free to get in touch with your site details and target keywords

I would advise strongly against this. Whilst there are many freelancers who will offer you cheap SEO, you can be guaranteed that it doesn't work and will harm your site. They do this by using black hat SEO methods that will ruin your sites rankings and are against the Google guidelines. They will use automated tools to add your site to link directories, add your site to spammy forums that they have no control over or use cloaked redirects and other nefarious techniques.

The old saying is true: you get what you pay for. If you want your business to rise up the Google rankings and stay there, bringing you a stream of quality traffic, then go with a trustworthy, experience SEO consultant that follows the Google quality guidelines.

All websites will rank. If your website isn't ranking now then there will be a reason behind it. It may be that you are blocked by Google or have received a Google penalty. Other reasons may be that you don't have relevant content on your site or that you have spammy links back to your site in your backlink profile which have been added by yourself (consulting SEO trials), your competitors or someone inexperienced.

If you're competing against large budgets then it will take longer than normal to rank on Google. It may take time, effort and money but, without exception, all sites will rank if there is a will to do so and an experienced SEO consultant to help you.

All Google rankings fluctuate due to many factors outside of even the best SEO consultant's control. These include personalised search, location, past search history, what account you're logged in under and many more individual factors. Google tailor the results that they show to each individuals liking, rather than showing the same results to everyone.

However, by using best practise SEO strategies, following Google quality guidelines and using the services of a competent SEO advisor, you can ensure a permanent position on the top of the Google organic search results.

There are many tools available that will help identify the most important keywords to rank for. They will tell you the volume of monthly searches and their difficulty to rank for. One such free tool is Google's own Keyword Planner.

Another approach is to ask an SEO consultant to look at your competitors' sites and identify what keywords they rank for. As they are specialists in this area, they use a number of tools to help find the best keywords to rank for.

The earlier you can build SEO into your website the better. It is a lot easier optimising your website for search engines during the creation phase rather than building it in after you've gone live. You don’t want Google to see an un-optimised version of your website the first time it crawls your website, do you?.

Taking on the advice of an experienced SEO consultant prior to developing your website is crucial. They can advise you on the technical aspects of your site - determining what is important and what isn't. An SEO consultancy can also help with competitive analysis and keyword research. In addition to this, you will also gain expert advice on modern content production techniques that appeal to both your customers and Google.

Absolutely. I have consulted for many local businesses, advising them on how to rank in the local area and then putting this into practise to gain position one rankings on Google. The beauty of the internet is that you can reach any one in the world through your website however if you're only looking for local customers then you need a local SEO specialist. This doesn't mean an SEO expert who lives round the corner; it means an SEO consultant that can rank you on Google for your chosen, most lucrative search terms. Ones that will drive quality referals to your site and gain you paying customers.

If you have any more questions about SEO in general or would like to hire the services of an honest, hardworking, experienced SEO Consultant then you simply get in touch via the contact details at the bottom of the page.

Work With Me

Ranking well in Google's search results can bring a huge amount of new business for you.

Finding the right SEO specialist to help you achieve this is an important step forward.

If you want a consultant that has good technical SEO knowledge, follows Google guidelines, is effective and ethical then please get in touch.

I look forward to hearing from you.

Gaz Hall

Gaz Hall

SEO Consultant

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